E*Trade sent me a sad email earlier this month. My annual interest rate, which had hovered around 2.5 percent, has shriveled to 0.95 percent - a significant, upsetting reduction.
I decided to shop around for better deals. There really weren’t many. Most banks have lowered their rates in recent months, even for online-only accounts (thanks, crappy economy…), so moving my emergency fund to a different bank didn’t seem too reasonable.
Then, last weekend, while perusing the PF blog Poorer Than You, I found a solution in SmartyPig.com, an online-only bank-type endeavor that offers savings accounts at the somewhat astounding rate of 3.05 percent APY.
Just as important (and really, really clever/cool), SmartyPig’s raison d’etre is to help account holders save bit by bit toward specific savings goals. Like, instead of having one catch-all savings account, you can have a bunch of targeted accounts, each with a purpose and a monetary goal. SmartyPig will even calculate how much you should be depositing each month in order to have the amount of money you want by the time you need to have it.
I set up three accounts: A *new* emergency fund, a winter clothing fund and a holiday gift cache. You can follow my progress on the horizontal bar graphs in the sidebar.
SmartyPig’s pluses? There are many. But let’s for now focus on three:
- It’s hard to steal money from yourself. A bit of background: At one point I had like seven accounts with Bank of America. Yeah, seven. Four checking, three savings. Each had its own purpose (food, fun, vacation, long-term savings, etc.) - in theory a good thing - but sadly for me each was connected to the other by the brilliant but ever-tempting Instant Transfer function. Meaning I could save for six months, but if one day I felt like buying an unaffordable skirt at Bloomingdale’s, all I needed was my iPhone and seven seconds and that savings was transfered into one of the checkings and poof! Debit transaction. No more money.
With SmartyPig, transfers take three business days to process. So if I can’t afford a skirt or whatever on the day I want to buy it, tough cookies. My savings are unaccessible. Translation: real savings. And no skirt. But let’s be honest. I didn’t need the skirt anyway.
- The demarcation of individual savings goals. Again, this is to deal with the idiocy that arises from everyday life. Before my E*Trade account became an emergency fund, it was a combination emergency/long-term/whenever-I-run-out-of-money fund, meaning I saved next to nothing when I had it. Now, with SmartyPig, my money is organized and labeled and strictly confined to a specific purpose. The clothing fund is for clothes. The gift fund is for gifts. The emergency fund? You guessed it. Emergencies.
Scientists would call it “parsimony,” meaning simplicity. I prefer “mind games, or: fooling myself now so I don’t do something dumb that I will regret later.” Either way, it works.
- It’s soooooo easy to get an account. Almost creepily easy. Chutes and Ladders easy. I think it took 10 minutes. And that was while my mother was nagging me to come help her cook dinner. Which can be distracting. Even with the nagging I had three new savings accounts within 10 minutes (not including reading the fine print, which added maybe five to seven minutes). Def worth your time.
You can also share your savings goals with friends/fam/randoms so they can gift you money to help reach your goals. Very cool stuff.
So that’s my shameless plug. Let’s move on to the technicalities:
How to get a SmartyPig account: Click here. Follow the instructions. That is all.
How money gets into your SmartyPig account: A monthly transfer from another bank account. The amount of the transfer is determined like this: Enter your savings goal; enter the month by which you want to have the money; let SmartyPig calculate your monthly input, taking interest into account; let the auto transfers begin.
How to get money out of your SmartyPig account: Once you’ve reached your goal(s), you can either transfer the money back into your original bank account, receive your savings plus interest on a SmartyPig debit card or get a gift card to a participating retailer, sometimes gaining 6% more in savings. Or, if you decide to give up on your goal early, you can just transfer your money back to another bank account.
All of this is free. And so far I’m loving it. A++.
If you need/want help saving money, check out SmartyPig.

